Privacy Policy

1. Introduction & Scope

This Privacy Policy explains how Sekai Boeki (“we,” “us,” “our”) collects, uses, and protects your personal data when you visit our website, make purchases, or interact with us.

Legal Basis:
We comply with Japan’s Act on the Protection of Personal Information (APPI).
If serving customers in the EU/UK, we also comply with the GDPR and UK GDPR, relying on:

• Performance of contract (product purchases)

• Consent (marketing communications)

• Legitimate interests (business operation and fraud prevention)

• Legal obligations (tax, accounting, and compliance)

2. Categories of Personal Information

We collect:

• Account & Contact Data: name, address, email, phone, date of birth, login credentials

• Browsing & Cookies: IP address, device info, pages visited, search terms

3. Purposes of Use

We use your data to:

• Customer Support: handle inquiries, returns, and repairs

• Account Management: verify identity, maintain profiles

• Marketing: send offers, newsletters, and recommendations (you may opt out anytime)

• Security & Fraud Prevention: detect unauthorized activity and protect systems

4. Cookies, Analytics & Advertising

We use cookies and similar tools for:

• Essential functions (cart, login)

• Preferences (language, settings)

• Analytics – Google Analytics and Tag Manager to improve site experience

• Advertising – Google Ads, Meta/Facebook Ads, etc. for interest-based ads

You can adjust your preferences through our Cookie Settings or opt out via:
https://adssettings.google.com | https://www.facebook.com/settings

5. Third-Party Sharing

We share data only when necessary and lawful:

• Service Providers: payments, shipping, CRM/CDP systems, analytics, and ad platforms

• Legal Requirements: when disclosure is required by law

• Business Transfers: in case of mergers or acquisitions

• With Consent: where you explicitly authorize sharing

6. Joint Use (If Applicable)

If operating within department stores/malls, we may jointly use customer data with facility operators for:

• Scope: contact details, purchase and service history

• Purpose: customer service, loyalty programs, promotions, and facility management
  Controller Responsible: Sekai Boeki

7. Overseas Transfers

Personal data may be transferred outside Japan (e.g., U.S., Singapore, EU).
We ensure safeguards such as:

• Standard contractual clauses

• Privacy Shield (where applicable)

• Binding corporate rules or equivalent protections

8. Security Measures

We maintain strong safeguards:

• Technical: SSL/TLS encryption, firewalls, intrusion detection, regular testing

• Organizational: restricted access, employee training, NDAs, and audits
  
  

9. Data Retention

• Account data: retained while active or up to 5 years after last activity

• Order data: kept 7 years for legal compliance

• Marketing data: deleted 2 years after last engagement or upon request
  
  

10. Your Rights & Contact

You may request to:

• Access, correct, or delete your data

• Suspend or restrict processing

• Opt out of marketing or cookies

  
  

Contact Window:
Privacy Officer – Sekai Boeki
Address: 23-6 Saiwaicho, Kofu, Yamanashi 400-0857, Japan
Phone: +81 55-226-4951
Fax: +81 55-226-4951
Email: info@sekaiboeki.com

We respond within 30 days.

11. Updates

We may update this Policy as needed. Changes will be announced on our website, with the new effective date indicated.